Privacy Policy
Last Updated: January 2026
Bay Therapy ("we," "us," "our," or "Company") operates the baytherapy.co.uk website. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services, including information about cricket betting sites and affiliate links.
Information We Collect
We collect information in the following ways:
- Personal Information: When you contact us, subscribe to our newsletter, or submit forms, we may collect your name, email address, and other contact details you voluntarily provide.
- Technical Information: We automatically collect your IP address, browser type, operating system, referral source, and pages visited.
- Cookies: We use cookies and similar tracking technologies to enhance your experience and track affiliate referrals.
- Usage Data: We collect information about how you interact with our website, including links clicked, time spent on pages, and betting site recommendations viewed.
How We Use Information
We use collected information for the following purposes:
- To provide, maintain, and improve our website and services
- To conduct analytics and understand user behaviour and preferences
- To track affiliate referrals to cricket betting sites and process commissions
- To send newsletters, updates, and promotional content (with your consent)
- To comply with legal obligations and prevent fraud
- To personalise content and recommendations
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for website functionality and security.
- Analytics Cookies: Track user behaviour to improve our services (Google Analytics, etc.).
- Affiliate Tracking Cookies: Monitor referrals to third-party betting sites and track commissions.
- Marketing Cookies: Enable targeted advertising and retargeting campaigns.
You may opt-out of non-essential cookies by:
- Adjusting your browser settings to refuse cookies
- Using our cookie consent banner (displayed on first visit)
- Visiting aboutcookies.org for more information
Please note that disabling cookies may affect website functionality.
Third-Party Links
Our website contains links to external cricket betting sites and affiliate partners. We are not responsible for the privacy practices, content, or policies of these third-party websites. Each betting operator maintains its own privacy policy, and we recommend reviewing their terms before registering or providing personal information. Please note that affiliate links generate commissions for Bay Therapy at no additional cost to you.
Your Rights
Under UK GDPR and the Data Protection Act 2018, you have the right to:
- Access your personal data held by us
- Request correction of inaccurate information
- Request deletion of your data ("right to be forgotten")
- Object to processing of your data
- Request restriction of processing
- Request portability of your data
- Withdraw consent at any time
To exercise these rights, contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Generally:
- Contact information is retained until you request deletion
- Analytics data is retained for up to 26 months
- Affiliate tracking cookies expire after 90 days (or as per affiliate partner requirements)
- Legal and compliance records are retained for 7 years
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us at:
Email: [email protected]
Website: baytherapy.co.uk
If you are not satisfied with our response, you may lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.
This Privacy Policy is effective as of January 2026 and may be updated periodically. Continued use of our website constitutes acceptance of any updates.